There's an odd moment, just once in a while, when marketing doesn't inspire the gag reflex. Case in point, the very clever Penguin UK site, Good Booking.
Spoofing the always awkward animal, the men's magazine, Good Bookng offers blokes a thousand pounds if the site's gorgeous blonde -- shown on the site, of course, covered in photography-friendly sweat from a makeup artist's mister -- spots the lucky prizewinner reading the right book in a public place.
Clever use of an awful genre to promote something worthwhile.
Speaking of books, has anyone read Art Spiegelman's ode to 9/11, In The Shadow of No Towers, yet?